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The Business Side of the Website Designer and Webmaster
by Sanders Consultation Group Plus

Website Designers and Webmasters Proposals

The first step is the proposal. Someone will contact you about site design, and decide they want to move forward. During the interview, you will discuss what they want, features they want on the site, and who will provide the content and graphical images. You will take all this information, review it, decide what you will charge for your services, and the projected time constraints for the project.

You will want to include a statement of the work proposed from start to finish. You should also include basis for your cost estimate with exclusions, a sitemap, schedule, and fees. You can save some time by covering as much information as possible in the proposal. The proposal can then be used as a means to develop the contract.

Website Designers and Webmasters Contracts

A contract is a legal and binding document between two parties that lays out each party’s responsibilities under that contract. It tells who’s involved, what each will do and their responsibilities to the other, special considerations, copyrights, confidentiality, indemnification, termination of contract, limited warranty, governing law, severability, and force majeure. Once you have all this legal stuff taken care of, you can then incorporate the content of your proposal to provide a finished contract. You should always seek the help of a legal professional when dealing with contracts. You can also use contracts known to have been created by a legal professional.

Summary

Striking out to be self-employed as a website designer or webmaster is no easy task. The competition is global, and there are thousands, even hundreds of thousands, of website designers and webmasters for prospective customers to chose from. A search at Google for "website design" yielded a 3,610,000 return on 2/03/2004. To make matters worse, today’s customers are looking for more than just web page and site design. They want functional sites that prompt actions and rank well in search engine search results. The days of designing a functional aesthetically appealing page with slick navigational abilities are long gone.

To survive in today’s website designer and webmaster world you will need to be a hybrid of designer, marketer, and SEO. It won’t hurt to be knowledgeable in copywriting either. Without knowledge in the newest technologies coupled with these hybrid talents, you will gain little work. Without work to sustain your business growth, you will have no business. Failing to plan will assuredly mean ruin for your business.

You should formulate a business plan and make careful choices when it comes to your legal form of business. By knowing where you want to be in the future, you will have a basis to make the right choice for your business. Choosing the right legal form of business will ensure proper shielding for your website designer or webmaster business. Failure to make the right choice could leave you open to un-needed liability down the road.

There is a framework you should follow when developing sites for customers. By following this framework, you will be able to document customer choices and avoid problems later. By effectively communicating with your clients you will leave nothing to chance, and improve the chances that the work you do will be what the customer wanted. This will pay off in word of mouth advertisement and repeat business. You will have nice customers and you will have demanding customers. The ways to deal with each of these types are different.

Before starting any work for a potential customer, you should provide them with a proposal that outlines what you will do and what you expect from them. It should be detailed to show the exact things you will do, and how much it is going to cost the potential customer. After some negotiation back and forth, it will become time to draw up a contract. By doing the legwork with the proposal and being as detailed as possible, you will be able to add the proposal content to the final contract and save yourself some time. When dealing with contracts and proposals, you should always seek the help of a professional legal service.

This article in no way covers all the possible situations, nor do I attempt to do so. It is well out of the scope of this article. Should you wish to read in more detail about website designers and webmaster business, then I would suggest an e-book by Mark Frank, The Webmasters Business Masters Course. Mark goes more in depth to the legal sides of the webmaster business, and covers the topics I mention here in a much more concise and expanded manner. You can read a review of that free book here, or you can download it directly from us here.

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About the Author

James R. Sanders is the owner of Sanders Consultation Group Plus. He has been a webmaster and website designer since 1997. He has also been involved in self employment ventures since 1992. He is presently a contributing author of NewbieHangout, and has been published through WebProNews and 4Rankings.com. His writing is targeted to webmasters, would be webmasters, website designers, would be website designers, self employed, or those researching information looking for solutions to questions associated with design, business operations, and promotion today. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self employed people achieve their goals in today's competitive global market. You can subscribe to his free newsletters at SCGP - Newsletter.

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